Chinese Female Customers Attitudes by Shopping Online Research Paper

Chinese Female Customers Attitudes by Shopping Online - Research Paper Example The Internet is rapidly becoming commercialized. It is swamped with online shopping and â€Å"shopping malls†. Customers can browse on their favorite online store viewing products (like 360buy) and food items (like Taobao). People describe it as â€Å"impossible is our thinking, but not what we can buy.† Electronic-commerce began in 1984 in North America when it was introduced as an application of Internet technology. The rapid growth of e-commerce proved immensely successful in the business world. China was a little late in entering the e-commerce business but after its arrival, it has shown tremendous growth potential in all of the Internet-related industries. Many people consider the term commerce as something that describes transactions between business partners. To many, this concept is very narrow. They preferred using the term e-business. E-business is a broader definition of e-commerce as it includes the service industry along with the retail business. It also r epresents collaboration with business partners and electronic transactions in an organization. Electronic business is a relatively new field on the Internet but since its inception, the growth has been remarkable. Experts believe that international e-commerce will be leading the economy in the coming years. The global economy has changed after the introduction of digital technology. Many business terms have been redefined to better suit the needs of the economy. For instance value creation now does not rely on physical goods anymore. It focuses on services, intelligence, and information as the chief sources for creating value for the customers. The researchers have identified certain stages or attributes in e-commerce. Exchanging digital information between parties is the primary stage.   

MKT501 Strategic Marketing - Mod 4 SLP Essay Example | Topics and Well Written Essays - 500 words

MKT501 Strategic Marketing - Mod 4 SLP - Essay Example Even knowledge is not enough, as a potential consumer may have to be influenced by others or by the uniqueness of the product or service offering. In modern times, where different varieties of the same product or service are made available for different segments of the population, one may follow different strategies to create appeals or desires among different segments of the population, depending on its demographic, psychographic and lifestyle analysis (Kotler & Keller, 2011). Branding, advertising, personal selling, industrial selling and sales promotion and distribution efforts all constitute different types of promotion strategies for a product or service. Taking the example of a car as introduced in Module 1, we can see that advertising on television and billboards, sales promotion though different offers such as prizes in lucky draws connected with another product, and special deals available at car dealers are some of the methods that are used by automobile companies to induce people to buy their products. Of course, online advertising is another means to attract consumers of all types and income groups across the spectrum. Automobile companies usually show off their latest models inviting us to click their ads and browse the details of various models available. There is even a good market for second hand cars. As to the different marketing ploys used to attract different groups of customers, typically the higher income groups, celebrities and the t rend setters are shown the faster and sleeker varieties. Depending on the family size, a Pajero, a sedan or a Landcruiser may also be a good choice. On the other hand, while targeting a middle class family, a roomy and ergonomically designed car like a Camry would be a good choice. For the classier lot, a Lexus would be a good option. Similarly we have cars for the lower end as well, or those available at a discount being second hand cars. In this way the different segments of the market for

Business and Globalisation Essay Example | Topics and Well Written Essays - 1000 words

Business and Globalisation - Essay Example A third reason is the arrival of the information age, with computers and the internet which means that people and businesses can receive instant news about developments all across the world. New links, for example between raw material suppliers, manufacturers and markets for finished products can be spotted, created and managed very easily. Some people think that it is a very positive phenomenon, for example Dehasa (2006) who believes that this increased circulation of goods across the world will be a win-win situation, and that everyone will make money from it. Others see that there are also disadvantages, for example Steglitz (2002) who points out that when a small business, or a community which depends on one or two main products comes into a much bigger market, then it has very little control over what happens in that market. In countries like Colombia, for example, with its dependence on coffee production through the first half of the twentieth century, exporting their goods was a great benefit for a while, so long as the price of coffee was high and people in other countries wanted to buy it. There are problems, however, when for example competition grows and the price drops, or when major buyers get involved in war, for example, and the demand is suddenly no longer there. This kind of event can be absorbed in a bigger and more diverse business field, but it can be devastating to smaller or tightly focused business areas. There is also a significant inequality between developed countries, who often set the quality standards and the prices, and less developed countries, who have very little choice in the deals that are set up. A further dimension of globalisation is the effect that it has on the world’s resources, and this includes both materials for production, and the environment in which these materials are produced. Some resources, like the hardwood forests of the Amazon, are limited in size and the destruction of rainforests may bring short ter m gains for businesses, both in South America and in the countries where their trading partners are, but there will be longer term effects which are potentially serious for the whole world. When business is international, crossing national boundaries and involving transnational organisations and multi-national companies, then it is often hard to see who should be responsible for the effect on the planet. Many companies have good ethical policies which prevent extreme damage from occurring, but there are also many others which exploit scarce resources with no thought for the consequences on the earth, or on local people. One of the ways that these issues can be addressed is to combine globalisation with sustainable development. This can work with renewable resources like wood, but it is not a solution for finite resources like oil and some rare minerals and metals. If a business wants to take advantage of globalisation, then it must make very careful preparations before launching int o a big venture. People use terms like â€Å"the global village† to refer to the way that the world is increasingly connected, but very often there are huge cultural differences that make true communication very difficult (Brysk, 2000). A good example of this is the

Is the private sector creating sustainable housing developments within Dissertation

Is the private sector creating sustainable housing developments within the UK - Dissertation Example Various methods are also employed to determine the needed approach for sustainability including Wackernagel and Rees’ (1996) ecological footprint which measures the given area’s sustainability with the total goods, services, energy and land which it consumes as appropriated against its carrying capacity. Two models have been proposed by Whitehead (2011) based on the priority: balanced and hierarchical. The balanced sustainability model proposes for an equal treatment and role of the ecological, social and economic forces whereas the hierarchical proposes a strong priority on ecological forces as followed by social and lastly economic (Appendix A & B). The issue on sustainability stemmed from the realisation that the natural environment is easily exploited for consumption benefits but great economic output does not always relate to possible restoration of the degraded ecosystem back to its original condition (Ayres, van den Bergh and Gowdy, 1998). When notable changes to the natural environment as well as the devastating effects of production and consumption from climate change to loss of biodiversity, and failure to meet basic human needs were realised, the debate on sustainability began. ... The good news was that UK was not alone in this lack of solid action with sustainability as other major post-industrial countries also exhibit failed initiatives (Hobson, 2004). Importance of the UK private housing industry: private/public accounts for ...percentage The UK Housing Social housing in the United Kingdom is characterised by private funding of housing associations mediated and guided by appropriate government agencies. It is further described by Oxley (1998) as facing many challenges including the low income of tenants relying mainly on state benefits; macroeconomic reasons led to reduced government support; continued pressure to reduce public spending on housing; substantial backlog of housing repair and maintenance work by council; and a high demand for more social housing (673). The most apparent view was that there were affordability and investment problems as the government encouraged private finance and not-for-profit organisations to become Registered Social Landlo rds. Local authority housing was transferred into owner-occupation and to housing associations or organisations wherein companies are formed from a local authority to newly created organisation which owns and manages housing at â€Å"arms length† from the local authority (674). In 1981, 28% of English housing stock was managed by local authorities but this has since decreased since 1988 when the government shifted role from housing providers to strategic enablers. By 1994, only 18% of the housing stock remained under local authority and council house building reduced to only one per cent by 1994. This was a result of the housing investment programmes or HIPs of the government. It reviews bids for the use of resources as well as permits borrowing

Issues in eDUCATION Essay Example | Topics and Well Written Essays - 4000 words

Issues in eDUCATION - Essay Example In order to provide a good quality education to students, teachers should develop new teaching and learning strategies that could increase the students’ motivation in learning. By doing so, school teachers will be able to convert the students’ negative learning attitude into a positive attitude and behaviour. (Schweinle et al., 2006) For the purpose of this study, the researcher will discuss the factors that could increase the students’ misbehaviour inside the classroom including: (1) the size of the classroom; (2) differences in learning capabilities of each student within an inclusive classroom; (3) Medical or Genetic Factors; (4) school teachers’ inability to develop an outstanding classroom environment that could increase the students’ curiosity in learning; and (5) other factors: boredom in class or frustration in learning. Knowing these factors will enable the readers to have a better idea on how to control the students’ misbehaviour in class. As part of controlling the students’ misbehaviour, the researcher will first examine the difference between disciplinary actions using the managerial and educational activity prior to concluding which among the two methods are more effective in managing a class. Among the five possible factors that could increase the student’s misbehaviour inside the classroom including: (1) classroom size; (2) differences in learning capabilities of each student within an inclusive classroom; (3) medical or genetic factors; (4) school teachers’ failure to develop an outstanding classroom environment that could increase the students’ curiosity in learning; and (5) other factors that could cause boredom in class or frustration in learning; the most important factor that school teachers should artistically learn to control within an inclusive classroom is the medical and genetic factors. This is primarily because other factors could

Paternalistic decisionmaking Essay Example | Topics and Well Written Essays - 1000 words

Paternalistic decisionmaking - Essay Example However, this is theory only. For numerous reasons this specific business culture is severely criticized by market analysts, shareholders and psychologists who point to its economic and moral deficiencies. In general, paternalistic decision-making is highly ineffective and there are only very few exceptions that only confirm the rule. The most frequently mentioned accusations are connected with inefficiency, inequality, favorism and prejudice. Paternalistic decision-making is often considered to be weak-mannered and irrational style of management. It puts the boss in total command so that the communication among peers on any level becomes redundant. In a sense, interaction between members of staff on a professional basis is not only unnecessary but even impolite. This does not mean that the CEOs will not invite employees for accidental deliberations about the future decisions of their company. The manipulative aspect of paternalism is inherent in what employees may experience as being allowed entrance into dialogues that, in truth, serve nothing else but moderating the opinions of subordinates. An illusion of collective decision-making is, as a result, created. It also implies that paternalistic mode of decision-making does not have to be included officially in a given company's management tactics. Some analysts would go as far as to suggest that paternalism prevails in cultures that have "a history of dictatorship" (Pellegrini, Scandura 2007). The policy is seen to promote a model of unconditional dependence on the authority of the leader and reinforce the value of teamwork among employees who have, allegedly but not truly, equal chances for promotion. Since the operations of paternalism are tricky even for managers themselves the economical effects are slightly ambivalent as a result. On the one hand, family-like company has a huge array of techniques at its disposal to lure potential employees. But on the other hand, it also means that candidates may be interested in some posts just because they are prompted by control-free tasks and would very much like to adhere to the zero requirements for professional and personal development. Also with already hired staff, this kind of managing can prove to be demoralizing and, paradoxically, lead to loss of trust for the sake of which it was originally erected. With time even ambitious employees lose the aspiration and finally also the ability to excel. Personal growth is given little or no consideration; skills of the employees are neither improved nor periodically revised therefore the dynamism of the company inevitably heads toward stagnation. Paternalistic companies often face the prob lem of not being competitive on the market. But beside external challenges paternalistic company may not be able to meet there is also the danger of internal frictions between staff members. Paternalistic approach implicates the CEOs in awkward situations where their decisions may be questioned from ethical point of view. According to Winning (2006) discrimination is inscribed in paternalism. Indeed, rewarding employees for their contributions to the firm's success works on severely biased grounds. Among such practices seniority-based salary increases and promotions are the most remarkable. Lack of appreciation

The Computer Vision Syndrome Essay Example for Free

The Computer Vision Syndrome Essay Close to 150 million people sit in front of a computer monitor each day. Many of them spend more than two hours at a time, focusing on screens as they complete work projects, blog, or just surf the web. If a significant portion of your day involves computer time, you may be at the risk of CVS-Computer Vision Syndrome too. What is Computer Vision Syndrome? According to the American Optometric Association, CVS is a set of symptoms that are all related to working with a computer. These symptoms can affect both the eyes and musculoskeletal parts of the body. Very simply, CVS occurs when an individual overburden the human eye by asking it to perform in prolonged situations that it was not designed to do. Studies have found that the majority of video display workers experience some eye or vision symptoms. A national survey of doctors of optometry found that more than 14% of their patients present with eye or vision-related symptoms resulting from this type of work. The most common symptoms are: †¢ Blurred Vision when looking into the distance †¢ Double Vision †¢ Stinging of the eyes †¢ Excessive tearing of the eyes †¢ Headaches †¢ Neck or shoulder pain. (Keep in the mind that these symptoms are generally experienced after prolonged periods of computer work or, over time, due to progressive eye strain associated with CVS). What Causes CVS? Unlike printed matter, a computer screen displays words and images through the use of pixels which are multi-dimensional and vary in contrast. The eye is always working extra hard to accommodate as it focuses and refocuses on the graded areas of these combined pixels. The eye lens must work harder to support the function of sight. Eventually, the eye tires and becomes lazy. This explains why vision blurs occur and why it is difficult to look away from the monitor and see distant objects clearly. One of the most significant environmental factors affecting work with displays is lighting. Bright lights in the peripheral field of view may cause discomfort glare. An acceptable lighting level may require a compromise between the amount of light needed to enhance VDT screen visibility and reduce reflections and glare and that needed to perform other office reading and work tasks. The brightness of the screen and the surrounding room should be balanced. For dark background screens this often requires using lower light levels. The brightness and contrast should be adjusted to provide balance with room lighting and maximum visibility. Stinging of the eyes and eye irritation can be caused by the dry atmosphere, and starring at the screen. It decreased number of blinking and increased rate of tear evaporation, which effect the dry eyes. The presence of even minor vision problems can often significantly affect the worker comfort and performance. Uncorrected farsightedness, astigmatism, and binocular vision (eye coordination and eye focusing) problems can be major contributing factors to VDT related eye stress. What can I do if I think I might be suffering from eye problems associated with CVS? At first you have to think about limiting the time you spend front of the computer. It is often unaccomplishable, but there are several other methods too: †¢ Seeing an ophthalmologist is a good first step in to determine whether you have a problem like Computer Vision Syndrome. †¢ Eyeglasses or contact lenses prescribed for general use may not be adequate for computer work. Special lens designs, lens power or lens tints or coatings may help to maximize visual abilities and comfort, and helps you minimize eye strain, and get optimal eye performance. †¢ You have to set up your computer’s place properly. The screen must have an optimal height and distance from your eyes. †¢ The colour of screen characters may also affect visibility. The colour of the characters can affect how the eyes focus on the screen. Monochrome, or single colour displays often provide more optimal images for word processing. Dark letters on a light background or invert could generally provide a more readable image than green, yellow-orange, blue or red characters. †¢ You may to set the proper contrast and brightness setting on your monitor too, to make it more viewable.