Consumer behaviour Case Study Example | Topics and Well Written Essays - 2250 words - 1

Consumer behaviour - Case Study Example Situational analysis on the company is conducted to determine the strengths, weaknesses, opportunities and threats which used as a basis of formulating the various alternative strategies for addressing the underlying issue. The best option is selected for the implementation and this option is cost effective and has significant favorable effects to the company. Problem statement Levi Strauss & Co. is a giant apparel company based in San Francisco and it is privately by the Levis for the last 147 years which has been marked by the years of success characterized with increased profits and the overall sale of its cloth wears. Levi Strauss is an all American brand and that its corporate image among the potential and the existing customers has a higher level of publicity. Therefore the goals and the objectives of this giant apparel cloth wear company for the last few years is to constantly sustain their increased sales and profitability, maintain its market share, consistently develop new products that is available to the existing and the emerging market segments through regular company research and development and finally is to consolidate its customer base by maintaining customers loyalty and satisfaction. Unfortunately Levi Strauss & Co in the recently over a period of time has become difficult in meeting these goals and objectives. Notably this trend has been attributed by the consumer changes in the cloth ware and apparel industry where there is frequent changes in fashion and designs thus affecting the changes and preference of the consumers across the entire market segment (Stamatiadis 2009). The key move that Levi Strauss & Co did not take keenly in during this period of fashion change and designs of the clothing wear in this industry is the failure to make changes according to the changes in the taste and preference of their existing customers thus contributing to Levi Strauss & Co being always seasons behind in terms of the emerging trends and designs hence their major competitors. More important is that they have not been able to sustain the market segment that comprises the young comprising of the under twenty five and the kids who have perceive that the Levi’s styles are too tight and they are suitable for the old generation thus resulting into the loss of the market share in which the younger generation has been Levi Strauss & Co major existing customers. One of the major setbacks is the failure to consolidate the younger generation who have been contributing more to their profits (Stamatiadis 2009). These emerging issues has resulted into the company realizing little success in its operations and the overall revenue generation and the loss of the customers and the reduced market share in the cloth wear industry, the changes in the consumer behavior in due to change in their taste and preference has resulted into their competitors such as JNCO, Old Navy and Kirkwear having an added advantage over them this resulting into th e loss of market share from 31% to 17% despite increase in the market of jeans wear and the overall cloth wear in a span of three years. The implication of these problems to Levi Strauss & Co include tumbling sales due to the loss of market share and the existing customers, layoffs of the employees where they reduced the number of employees by 40% laying off over 15000 total number of employees, plant closings due to the reduced sales and the loss of t

Rhetorical Appeals in Editorials Essay Example | Topics and Well Written Essays - 1000 words

Rhetorical Appeals in Editorials - Essay Example Although the hospitals have their emergency rules as well as total accord privacy to the woman especially since she is in labor-men would feel that they are left out that most laws favor women. Another instance of pathos occurs when the author empathizes with the estranged ex-fiancà ©e, arguing that it would be embarrassing to have a man with whom they have separated being forced to watch her as she goes through the pain of childbirth. Not only would this embarrass her, but it would also remind her of their intimate moments before they broke up. Reference to intimacy is another use of pathos (emotional appeal of the reader). Use of ethos occurs since the guest blogger works for a reputable publisher-the Los Angeles Times. The news agency is a reputable newsroom and people would easily believe the credibility and accuracy of the publications (Behrens & Leonard 27). This makes the whole story believable and very appealing to the readership. Use of logos occurs when the author mentions that devoid of emotions and blame-game, it is always the right of hospital management to reserve the right of entry into hospitals. Fathers are always required to wait outside, not to be in the maternity room. Common sense demands that hospital patients’ feelings are respected. Logic would require that as a father, Plotnick is present during birth because he is the father of the unborn baby (Behrens & Leonard 81). This is an example of logos. Use of logos occur when the author argues that the case should have been dismissed; that in fact, there was no need to file a case since the laws are clear: hospital privacy laws deal with communications and records and gives the patient an upper hand (in this case the pregnant woman) as regards their absolute privacy.